If you use the popular social media app TikTok, you might be curious about how much your favorite creator earns. TikTok is the world's fastest-growing platform and shows no signs of slowing down.
Everyone, from celebrities to ordinary people, is now using the thriving social media platform for social media marketing. But how much money do TikTokers make, and how do they make it? We'll answer those questions here.
What Exactly is Tiktok?
ByteDance, a Chinese company, launched TikTok in 2017. In 2020, it was the most downloaded app in the United States. TikTok's most frequent users are young adults, with 41 percent of users aged sixteen to twenty-four.
Because they are constantly on social media, this generation, also known as Generation Z, provides a lot of engagement. This is a great place to post content if your company is looking for the best social media platform to reach this demographic.
TikTok allows its users to create short, 30-60 second videos of themselves dancing, lip-syncing, performing comedy, and singing. Brands have even realized that TikTok can be used to advertise. It has truly evolved into a multifaceted app with numerous opportunities.
Like many other social media apps, TikTok has influencers and popular creators, also known as “TikTokers.” These TikTokers may be young, but they earn far more than the average adolescent.
Numerous online calculators estimate TikTok earnings from popular creators' accounts. How does TikTok determine how much each creator makes? And how much money do TikTokers make? The short answer is: not on TikTok.
How Much Do Tiktok Users Earn?
It can be challenging to determine how much money TikTokers make. Their earnings are heavily influenced by where and where their followers live. TikTok, unlike YouTube, does not compensate its creators through advertisements.
Nonetheless, content creators with 100,000 followers can earn $200 to $1,000 per month. Creators with one million or more followers can earn $1,000 to $5,000 per month. On the other hand, those with fewer than one million followers rarely make any money.
Regarding how many viral TikTokers make, researchers estimate that TikTok stars can earn up to $1 million per post. Some of TikTok's most successful users are from the United States, including Addison Rae, Charli D'Amelio, and Dixie D'Amelio.
How Do Tiktokers Make Money?
Here are some of the ways your favorite creators profit from the platform.
Going on live broadcasts is the simplest way to make money on TikTok. When famous TikTok creators broadcast lives, their followers can gift them “coins.” If you have a Tik Tok account, you can go into your profile and buy coins. One hundred coins cost $1.39 to purchase.
Then, when one of your favorite creators goes live, you can send them coins as a thank you for the TikTok content they provide. It's similar to a virtual currency. A user can purchase between 100 and 10,000 coins. When a creator receives a certain number of coins, they can exchange them for real money via PayPal.
A creator must have at least 1,000 followers to go live. It is also insufficient for creators to go live. They must be active on the live stream, interacting with their fans by addressing them by name and asking questions.
However, the amount of money TikTokers can make in their lives is limited. For example, the maximum amount of money a TikToker can earn on live is estimated to be $2,000 to $4,000. Some artists will even message their fans and ask them to donate to them.
In exchange, they will receive a “shoutout” on their live stream from the creator. If the creator has a large number of followers and shouts out your username on their account, you will likely gain a large number of followers as a result of the shoutout.
Influencer Marketing and Brand Partnerships
Brands are constantly on the lookout for people with large followings. Many popular TikTok creators on the app will receive requests from brands to collaborate on influencer promotions. For a successful brand partnership, top TikTokers can earn $50,000-$100,000 per post.
However, to achieve this level of success, TikToker's content must be related to the brand in some way. For example, popular TikToker Charli D'Amelio frequently mentioned her love for Dunkin' Donuts iced coffee on her account, even dancing with a Dunkin cup in her hand.
She soon received a Dunkin' Donuts brand partnership and even had a drink named “The Charli,” created in her honor. Furthermore, Charli D'Amelio and her older sister, Dixie D'Amelio, who has a large fan base, have a brand deal with cosmetics company Morphe.
They have their makeup line, which has quickly become very popular. Morphe benefits from the deal because it boosts their company's credibility and helps them reach their pre-teen fan base.
When brands try to change the TikToker's voice, it was evident to the creator's followers that it is a paid advertisement. This is why it is critical for TikTok creators to have an authentic voice and naturally promote their brand. In fact, if the creator does not advertise naturally, they may lose a large number of followers.
Tiktok Creator Program
Another way for brands to reach out to creators is through the TikTok Creator Program. This program is only available by invitation, and TikTok will only invite you if you have more than 100,000 followers.
You can make brand deals outside of this program, but it's a great way for brands to see if they want to work with you. When you join the program, you will receive a “media kit” that details the demographic that views your TikToks the most and the amount of engagement you receive on your posts.
Participating in Sponsored Events
Many brands organize events to promote new products or to promote themselves. This is an excellent way to gain a lot of attention by having influencers attend, post about, or represent the event somehow. The brand will also pay a reasonable fee for these events.
Brands typically approach popular creators at events like Beautycon or Comicon, which cater to a specific market. Some TikTokers will even organize their meet and greets so their followers can meet them.
Charli D'Amelio held a meet and greeted where she charged her followers $100 to meet her. Although she donated all of the proceeds to charity, it was still an excellent way for her to build her brand and gain more followers.
Many brands see TikTokers as the new bloggers. Many prestigious brands have invited Generation Z celebrities to brand events. Charli D'Amelio, for example, was invited to Milan Fashion Week and asked to sit front row at Prada's Fall 2020 fashion show.
She documented a significant portion of the show, which benefits both Charli and Prada. Following the presentation, D'Amelio created TikTok videos of three models dancing to Avril Lavinge's “What The Hell,” which went viral.
TikTok users can also earn money by selling merchandise known as “merch.” TikTok sells merchandise by including a link to their store in their profile and across all social media platforms. TikTok followed in the footsteps of many famous YouTubers, such as David Dobrik, who sold merchandise based on his brand.
Addison ‘Rae' Easterling, a popular creator, collaborated with Fanjoy, a company that has worked with other social media creators. Her website sells hoodies, sweaters, shirts, joggers, and phone cases ranging in price from $10 to $50.
Many of the products sold as merchandise on these creators' websites are items that teenagers enjoy. Addison Rae's monthly earnings from her merchandise store are estimated to be around $25,000 based on the number of followers she has.
Owning a company is the best way to make money on any app. It is also critical to engage in what is known as “cross-promotion.” Many TikTokers will also post their videos to their Instagram or YouTube channels to gain more followers and attention.