Les Gold Net Worth 2022: Who Is Les Wife?

Leslie Gold is a well-known pawnbroker, reality TV star, author, and media personality who was born in the United States on June 20, 1950. Hardcore Pawn, a reality show broadcast on cable and satellite television by truTV, is largely responsible for his popularity.

Early Life and Career

Leslie (Les) Gold was born on June 20th, 1950 in the city of Detroit, which is located in the state of Michigan. Les, a third-generation pawn salesperson, is the grandson of a Jewish pawnbroker who owned the now-defunct pawnshop “Sam’s Loans” in the city of Detroit, Michigan. Les himself is a third-generation pawn salesman.

Les made his first sale when he was just seven years old, and it was at his grandfather’s business.

By the time he was 12 years old, he had already started his first company. He would buy pizzas by the slice and then resale them to his fellow classmates at The Hebrew School in Michigan, which was the high school that he attended.

Gold launched his first pawn business, which was called American Jewelry and Loan, in the year 1978.

It was situated in Oak Park, Michigan, within the Green Eight Shopping Center, which was situated on the famed 8 Mile Road. In 1993, the shop was relocated to its current home, which is a building in Detroit that was formerly used as a bowling alley on Greenfield Road near 8 Mile.



Les Gold Net Worth

In 2011, he established a second store in Pontiac, Michigan. This hard-nosed, old-school pawnbroker is the essence of street-smart acumen and is well-known for driving a hard deal.

His jewelry business has a space of 50,000 square feet, and he is the boss of more than 45 people. The pawn shop has expanded across the state of Michigan, and there are currently five sites. Together, they employ over 200 people.

In addition to being a traditional pawn store, American Jewelry and Loan is also a locally owned and operated family company.

Every one of his children has a job there, and he has high expectations that one day they will run the business together.

Seth, Les’s son, manages the business as the general manager. He is in charge of all aspects of marketing. The assistant manager is Ashley, who is the father’s daughter.

Les Gold Net Worth

Les Gold Net Worth

Les Gold is a flamboyant patriarch of American Jewelry and Loan and a pawnbroker who has been in the business for three generations.

Les Gold has a wealth of $5 million, as measured by his net worth. Because of his appearance in the reality show “Hardcore Pawn” on TruTV, Les Gold has gained a lot of notoriety.

Other Ventures

In June of 2013, Gold released his first book, an autobiography titled “For What It’s Worth: Business Wisdom from a Pawnbroker.” Gold is a pawnbroker by trade.

The book, which was written by him and published by Penguin/Portfolio, describes how he started his successful company and offers guidance to individuals working in the industry.

The book reached position number four in the “How-To” section of the New York Times Best Seller List on the 30th of June, 2013. The following month, it climbed all the way up to number eight in the Hardcover Business Books category.

When it comes to charitable contributions, Gold is a committed backer of The Heat and Warmth (THAW) Fund.

The charity provides financial assistance to low-income local households in order to help them pay their power and heating bills.

It is not unheard of for him to host fundraising events in his store. THAW was the beneficiary of nearly $40,000 in donations made at a party in February 2013 that was dubbed “Hardcore THAW.”

Personal Life

Les Gold Net Worth

Since 1975, Gold has been wed to his current wife, whose name is Lilli Gold.


The Heat and Warmth Fund, often known as the “THAW Fund,” is made possible with the support of gold.

This fund assists local households in paying their gas and electric bills. During the month of February in 2013, he hosted an after-hours fundraiser for the charity that was branded “Hardcore THAW.” The event was successful in earning more than $40,000 for it.

Hardcore Pawn

The protagonist, Gold, as well as his family and pawn businesses, play important roles in the truTV series Hardcore Pawn.

In the year 1998, independent producer Richard Dominick spotted Gold’s television advertising while working on The Jerry Springer Show. These ads aired between the local commercial breaks of the show.

Dominick was working on the show at the time. He contacted the Gold family with the notion of turning Les and his company into a reality TV program since he believed the show might be successful. Although Les’s son Seth expressed early reluctance, Les ultimately decided to go against his wishes and allow the cameras inside.

Late in 2009, the pilot episode was shown. Alongside Mike Gamson, Dominick served as the co-executive producer of the series.  Beginning with the third season, Les and Seth Gold were additionally listed as executive producers for their work on the show.


The first edition of Gold’s autobiography, titled For What It’s Worth: Business Wisdom from a Pawnbroker, was released by Penguin/Portfolio on June 1, 2013.

The book is about his own experience in developing a successful pawn store, and it includes specifics on how he achieved it, as well as advice on how anybody, no matter what area they work in, may “think like a pawnbroker.

Josh Linkner, a fellow entrepreneur, describes in an article that he wrote for Forbes how he has benefited from Gold’s advice.

The book achieved the position of number four on The New York Times Best Seller list during the week of June 30, 2013, in the category of Advice, How-to, and Miscellaneous, as well as in the category of Hardcover Business Books for the month of July 2013, respectively.

On the morning of June 18, 2013, the author, his book, and his “three basic stages to effective negotiation” were highlighted on the morning show Good Morning America on ABC.

Frequently Asked Questions

Who Is Les Gold Wife?

Lili Gold

Is Les Gold Rich?

Lester Gold, who is better known by his stage name Les Gold, is reported to have a net worth of $5 million. He is a third-generation pawnbroker and the flamboyant patriarch of American Jewelry and Loan, which he started in Detroit in 1978. He was born in Michigan’s capital city of Detroit.

Seth Skemp
Seth Skemphttps://michigansportszone.com
An author who has written for years about how much celebrities are worth and what season it is. I've written a lot of articles about technology, movies, death, and dating. My main areas of interest are upcoming movies, actors, TV shows, and the newest celebrities. The main goal is to give more and more information. Check out michigansportszone.com to find out more...

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