The John Lewis & Partners Christmas advert is a television ad campaign released by the British department store chain John Lewis & Partners and, as of 2019, also Waitrose & Partners in the run-up to Christmas.
John Lewis & Partners debuted their first Christmas advert in 2007. The advert typically garners extensive media attention and acclaim upon its release.
Between 2019 and 2020, the advert promoted both John Lewis & Partners and Waitrose & Partners. It has since become something of an annual tradition in the UK and one of the signals that the countdown to Christmas has started.
What Will the John Lewis Christmas Ad for 2021 Be About?
In the festive two-minute commercial, Nathan assists space traveler Skye in discovering the magic of her first Christmas.
Nathan introduces Skye to his family's holiday traditions, bringing them to life for her in the woods.
They decorate the Christmas tree with fairy lights, and celebrate the tradition of eating and hosting together as he encourages her to try her first mince pie, and he introduces her to the joy of thoughtful gifting by giving her his Christmas jumper with flashing lights.
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We see the magic of Christmas through the eyes of someone who has never experienced it before because of these shared moments.
The advert presents a modern take on Christmas with a space theme, a nod to the ongoing interest in space exploration.
Ad of the Day: John Lewis Depicts the Journey of Fatherhood in Order to Introduce a New Slogan
After retiring its ‘Never Knowingly Undersold' slogan, British retailer John Lewis has debuted an emotional ad to introduce its new brand promise, ‘For All Life's Moments.'
In the spot, created by long-time agency partner Adam&EveDDB, a father brings his newborn daughter home from the hospital, and as the late nights, stained clothes, and loud crying ensue, viewers get to see their relationship grow over time.
As the young girl grows older, the advertisement depicts all of the milestone moments that parents experience, such as first words, steps, mealtimes, and even mundane trips to the supermarket. The father drops his daughter off for her first day of school in the final scene.
“‘For All Life's Moments' is not a slogan; it's an end line that communicates to a customer what we stand for,” said Claire Pointon, the retailer's first customer director, who joined the company earlier this year.
Where Can I Watch It?
The John Lewis advert is the most anticipated among the major retailers, and it was released early this year – it usually debuts in the second week of November.
The full advertisement can be seen in the video above. The commercial will also air on ITV on November 4, 2021, at 8.15 p.m., during The Pride of Britain Awards.
Frequently Asked Questions
Who is the Actress in the John Lewis Advert?
Raffaella Chapman Plays the Space-traveling Alien Skye in the Commercial. Viewers May Recognise Her From the Theory of Everything, in Which She Co-starred With Eddie Redmayne as Lucy Hawking.
Who Appears in the New John Lewis Ad 2021?
Raffaella Chapman and Jordan a. Nash Star as Skye and Nathan in This Year's John Lewis Christmas Commercial. The Two Are Trained Actors Who Have Worked With Many a-list Celebrities Such as Angelina Jolie, Will Smith, and Eddie Redmayne. Raffaella, Who Plays Skye, is 14 Years Old.
What is the Music in the John Lewis Advert for 2021?
This Year's John Lewis Commercial is Scored by South London Brit School Graduate Lola Young, Who Gives Giorgio Moroder and Phil Oakey's “Together in Electric Dreams” a Makeunder Rather Than a Makeover.
