The gaming industry and the auto industry have had a close relationship for years. The introduction of the video game Pong in the 70s played a big role in revolutionizing human-technology interaction. Over the years, the gaming and auto industries have become intertwined with more racing games featuring different types of cars. Video games have also become a billion-dollar business, with revenue in 2020 reaching about $37 billion. Today, the gaming and auto industries continue to influence each other. Here are some of the ways video games affect the auto industry.
Augmented Reality Repairs
In the past, car designers would build vehicle clay models before commencing development. That has since changed thanks to virtual reality (VR) and augmented reality (AR). These two technologies that are popular with the gaming industry have now crossed over into the auto sector. Car engineers and designers now design cars much faster and with higher accuracy. Top brands such as Audi and BMW have been using these technologies to make better diagnoses. Dealership mechanics also use them to work on parts and carry out repairs accurately.
Car brands now form partnerships with gaming companies to boost brand awareness. Some auto companies have their brands featured on certain video games to gain a competitive edge and increase visibility. Companies like Ford and Chevrolet have had the most cars featured in video games, contributing to more sales and brand visibility.
Gamers who “test drive” certain models in video games get motivated to go and buy them and try out the features. When shopping for cars for sale, they can install VR apps on their smartphones to examine the available models without stepping into dealerships. Partnerships between gaming companies and auto companies lead to more sales.
Some driving simulation games usually come with a car configurator. The most common one by Lucid is changing the way consumers buy cars by providing an online configurator based on video game technology. This configurator is now used in car design to create a photorealistic rendering of the vehicles. The same configurator used in the automotive industry is embedded in many gaming devices.
Automakers are now using gamification to improve driving behavior. The best example is Carwings, an app used by Nissan Leaf EV drivers to compete against each other based on how efficiently they drive. The app works like a video game, its main focus is to get the best performance out of the vehicle’s battery.
More than half of Nissan Leaf owners have downloaded the app. They compete on the highest distance traveled, the least electricity consumed, and the most regenerated energy. By turning driving into a game, the brand has managed to sign up more drivers.
Technologies that were previously limited to the gaming industry are now mainstream in the automotive sector. Car enthusiasts and gamers can find the gaming features they like in the latest models. And as gaming technology continues to evolve, we expect better and more advanced vehicles in the future.