Is it possible to quit your job to become a content creator? Yes, there is a spoiler. The creator economy is thriving, and becoming a full-time content creator will be a credible (and lucrative) job in 2022.
However, it takes more than one viral post or nailing the latest TikTok trend to achieve success. We spoke with two creators about how they leaped, the lessons they learned, and how you can do the same.
What Exactly is a Content Creator?
By definition, a content creator is anyone who creates digital content. A professional content creator, on the other hand, is someone who can build an online community and monetize their work.
And by 2022, the “creator economy” will be big business, worth more than $100 billion (and counting). Content creators in 2022 will wear many hats, including:
- Creating content calendars
- Making videos, graphics, or photos for their various social media accounts
- Using Stories, Livestreams, or events to connect with their community
- Working with brands through sponsored posts or affiliate links
- Writing blog posts as a guest
- Introducing new courses, newsletters, podcasts, or products
- Brands, small businesses, and aspiring creators can benefit from consulting.
The content creation space is just starting, with more social media platforms investing in creator tools and features.
How Can You Become a Tiktok Creator?
A Professional TikTok Creator creates short-form video content for TikTok. They would typically be involved from pre-production to post-production if edits and additional animations were required.
Pro TikTok Creators should ideally be enthusiastic and knowledgeable about the various social media platforms, particularly TikTok.
90 Seconds is looking for Pro TikTok Creators to join our Creator community. Learn how to become the qualified Pro TikTok Creator that we seek.
What Will Assist Me in Obtaining Pro Tiktok Creator Jobs?
Use Your Strengths
A Pro TikTok Creator should ideally have strong interpersonal and leadership abilities. This is because Pro TikTok Creators are ultimately in charge of overseeing the entire short-form video content production process.
You would need to communicate and collaborate effectively with brand clients to help bring their creative vision and marketing goals to life through compelling video content.
Having good project management skills is also advantageous. In this case, you would need to collaborate with the Production Manager to ensure that the production is completed on time and within budget.
Show Your Passion
As a Pro TikTok Creator, you should be enthusiastic about the social media landscape and the various platforms available.
This is good news for you because you can use this opportunity to demonstrate your passion and interest while exploring and experimenting with creative content and making the most of TikTok's unique features.
Brands also hire creators who demonstrate dedication and the ability to think outside the box when creating various high-quality content.
Consistently Post High-Quality Content
TikTok, like most social media platforms, relies on consistent content posting to gain more followers. It may appear to be a lot, but you can't post too much on TikTok. It is preferable to post at least once per day, every day.
More posts are always preferable, but there is one exception to the “post every day” rule. It's OK to post 2-3 times per week if you're a TikToker who creates longer-form content.
Also, don't expect to become famous by constantly posting garbage. Your content must always be of high quality. Nobody wants lousy content in their feed.
Find Your Niche
It's fun to imagine being loved by everyone on TikTok, but it's more realistic to consider finding a niche and sticking with it. Consider the type of followers you want and create videos that appeal to them.
Combine two or three things that interest you to find your niche. Take, for example, marketing for your clothing line. There are countless girls on TikTok who post fashion-related videos, but if you post fashion-related content for girls taller than 5'10”, you've found a niche!
If you have a niche and consistently post high-quality content, you will eventually gain many followers, even if they aren't entirely interested in the niche aspect.
To continue with our previous example, if you post awesome fashion-related TikToks such as try-ons and product reviews, you'll gain followers who love fashion even if they're shorter than 5'10”.
Recognize and Participate in Trends
It's great to be unique and creative, but if you want to gain more followers, you should follow trends.
Identify emerging trends and create content as soon as possible. Trends may include using a specific song, visual effects, or type of joke. Keep an eye out for potential trends in your feed, and then join in the fun! Just make sure it's of high quality.
Accept That Your Content Will Not Appeal to Everyone
Being famous on TikTok does not guarantee that everyone will like you. Some people will object to your content, while others will criticize you.
It's OK to listen to someone who disagrees with you, but if they're being mean or negative, it's best to ignore them.
If you want to become famous on TikTok, you should accept that some people will not like your videos. Remember that everyone likes no one person.
Connect with Other TikTokers
Be courteous to your fellow TikTokers. Please make contact with them to form friendships and even collaborations. Many TikTokers want to become famous, but not everyone views it as a competition.
Like their TikToks, leaving comments and sending messages are simple ways to interact with other TikTokers.
This pro tip would be missing from any list of how to become TikTok famous. Join forces with brands! If you're not familiar with the term “brand collaboration,” it's when a company hires a content creator (such as a TikTok influencer) to create branded content for them.
You've probably seen photos and videos of influencers using specific products. That content was almost certainly sponsored by the companies that manufacture those products. That's a brand partnership!
Brands are betting heavily on influencer marketing, which appears to be growing in popularity. Something you may not realize is that the brand does not always have to be the one to offer influencer collaborations.
TikTok can use platforms like Insense (psst, that's our platform!) to contact and collaborate with brands that interest them. Brand collaborations are a fantastic way to create excellent content while also getting paid. That's a win-win situation!